S10 Organisation structure: marketing, restructuring and quality control (5 marks) · Industrial Technology Timber

S10 · Organisation structure: marketing, restructuring and quality control (5 marks)

Fits: 2024 Q16(a) (5), 2015 Q16(a) (5) · 161 words · 5 chunks

S10.1 · HierarchyA partnership with a hierarchical structure (e.g. a large furniture manufacturer) has many management levels and specialised departments. Its marketing is formal and planned: decisions pass through several levels, and specialised teams handle market research, branding and larger campaigns (TV, catalogues, showrooms, trade fairs), which is thorough but slow.S10.2 · FlatA sole trader with a flat structure (e.g. a custom furniture maker) makes marketing decisions personally and quickly. They rely on low-cost social media, a website, word of mouth and their portfolio, and can react fast to trends and client feedback, but have a smaller budget and reach.S10.3 · CompareSo the hierarchical firm has greater reach and consistency, while the flat firm has greater flexibility and personal service.S10.4 · RestructureRestructuring and quality control: restructuring (changing roles, teams, machinery or layout) can first lower quality because workers moved to new tasks lack skills and morale drops.S10.5 · Restructure 2With retraining, specialised teams and new machinery such as CNC, it can then improve accuracy and consistency, raising quality.

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